You meet someone at an event. The conversation goes well. They take your card, mention a problem you could help solve and say they’ll look you up. That moment feels promising. What they find next will either reinforce the impression you made or weaken it. Your website, social presence, search results, messaging and visual identity start talking on your behalf, often before you have another chance to. This is where brand visibility becomes a commercial asset. Businesses spend

Brand recall refers to the ability of consumers to remember and recognise a particular brand among a set of competing brands.