✓No strategy - just posting to have something up
✓Inconsistent look, voice and cadence across platforms
✓Whoever's doing it isn't a marketer and is guessing
✓No system to hand over, so it breaks when someone's away
✓You don't want a forever retainer, you want a foundation.
Posts go up when someone remembers. The look drifts. Half of it sounds off-brand and the other half never got written. It's not a discipline problem; you're running a business, not a content studio.
The usual fix is to hire an agency and pay them every month, forever. That works, but it leaves you dependent and none the wiser. There's a better starting point.
Built to make you capable,
not dependent.
The Kickstarter is designed to transfer knowledge, not create reliance. We do the heavy lifting up front, run it long enough to prove it works, and leave you with a system you can actually operate. Keep us on if you want to (but you won't need to).
01
STRATEGY-LED
Everything is built on your brand strategy (pillars, voice and messaging), not a recycled template.
02
DONE PROPERLY BY US
Three months of content written, designed, scheduled and reported on by the RubyOnyx team.
03
YOURS TO RUN
You finish with the calendar, templates, content library and a plain-English playbook to take it forward.
Who it's for...
Three kinds of business,
one problem.
You don't have the time or the framework to do social media strategically and you're happy to invest once to fix that properly.
THE TIME-POOR BUSINESS OWNER
You'd do it if you had the time.
You know it matters, but it keeps slipping. You want a strong foundation and a system you can follow, without hiring an agency indefinitely.
THE ACCIDENTAL SOCIAL MANAGER
It landed on someone in the office
The person posting is capable but isn't a marketer. Give them a clear brief, branded templates and guardrails so the brand stays protected.
CHARITIES & NOT-FOR-PROFITS
Mission-led, marketing-light
Someone internal handles your channels but strategy isn't their background. A proper foundation keeps your messaging and brand consistent and on-mission.
Who it isn't for...
If you want someone to run your socials forever and never think about it again, a standard retainer is the better fit; talk to us about that instead. The Kickstarter is for people who want to end up knowing how their social media works, and owning the system that runs it.
HERE IS WHAT IS INCLUDED
We do it. You learn it. You own it.
Across the 90-days, we build the foundation, run your content and package everything up so it is genuinely yours at the end.
01
WRITTEN CONTENT STRATEGY
Your content pillars, posting cadence, platform guidelines for Facebook, Instagram and LinkedIn, tone of voice and key messages, documented and built specifically for your brand.
02
MONTHLY CONTENT CALENDAR
Every post mapped to a day, platform, pillar and format, shared with you at the start of each month to review and approve before anything goes live.
03
POST COPYWRITING
All captions written for each platform's tone and length, with hashtag sets, calls to action and any seasonal or campaign content.
04
BRANDED GRAPHICS & TEMPLATES
On-brand graphics built in your colours and fonts (quote cards, educational carousels, service spotlights and team content) templated for easy reuse later.
05
SCHEDULING & PUBLISHING
Every post scheduled and published for you across all three platforms. You don't need to touch it unless you want to.
06
MONTHLY REPORTING
A clear report each month: what was posted, how it performed, what's working and what we'll adjust. No jargon, no vanity metrics.
Foundation first, then momentum. Then it's yours.
Each phase has a clear focus, so there's never a month where you're wondering what's happening or why.
HERE'S HOW IT WORKS:
MONTH 1
Pre-work: Strategy & Set-Up
Brand, voice and approval process confirmed.
Content strategy and pillars documented
Design direction and templates built
Channels set up and optimised.
MONTH 2
Foundation Live
First calendar delivered and approved
Content live across all three platforms
Quick wins actioned on your profile
Rhythm established.
MONTH 3
Consistency & Refinement
Calendar refined on early performance
Content series in full swing
Mid-point check-in on what's resonating
Direction confirmed for the run home.
MONTH 4
Performance & Handover
Full performance review of the engagement
Content library delivered to you
Easy to follow playbook and brand system handed over
Handover session to set you up solo.
At the end, you don't hand it back. You keep it.
This is the part most agencies leave out. You finish the Kickstarter with a working system, not just a stack of old posts. Everything is organised, documented and ready to run:
✓ YOUR DOCUMENTED STRATEGY
Pillars, cadence, platform guidelines, voice and messaging (the thinking behind every post).
✓ A REUSABLE CALENDAR SYSTEM
The structure that tells you what to post, where and when, so you're never staring at a blank page.
✓ A BRANDED TEMPLATE LIBRARY
Every graphic style in your colours and fonts, ready to duplicate and refill for years.
✓ A BRAND KIT / PLAYBOOK
How to write for each pillar, how to schedule, and what to post when time is short. Written for a non-marketer.
FAQs
One price. Everything above. Yours to keep (and benefit from for years).
$5,697plus GST
Pay in 1 OR Pay in 4 x equal monthly instalments of $1424.25 plus GST
One-off investment for the pre-work and 90-day implementation.
✓ Documented content strategy
✓ All copywriting, 3 platforms
✓ Scheduling & publishing
✓ Full content library
✓ Monthly content calendars
✓ Branded graphics & templates
✓ Monthly Reporting
✓ Handover playbook & session
✓ You OWN everything at the end of the 90-days
Secure your place in the schedule (a short setup period begins once you're booked in).
We do it. You learn it. You own it.
Four months from now, your social media could be consistent, on-brand and running on a system you own, instead of another thing on your list you feel guilty about.