Inside
RubyOnyx
Branding is an art. We’re the curators.
Many brands stop at a logo and a tagline, thinking that’s enough to establish an identity. But real branding goes much deeper. A strong brand isn’t built on aesthetics alone. It also works hard. It shapes how your audience sees you, influences decisions, and creates a lasting impression. It’s the foundation of trust, credibility, and long-term success.
At RubyOnyx, we take a holistic approach to digital brand management. We refine, position, and manage brands with strategy, structure, and intent, so every element, from visuals to messaging, strengthens your presence and reinforces your expertise.
Because a brand that’s built to last isn’t just designed. It’s curated.
Why leading brands choose RubyOnyx
Most businesses treat branding as a checklist. A logo, a website, some social media posts, that’s that. The brands that make an impact, the ones that draw the right clients, create opportunities, and claim their place at the top, know that branding isn’t just about appearance. Being recognised, respected, and remembered is the real goal.
If you resonate, RubyOnyx is the right partner for you.
We think big. We don’t piece together bits of branding and hope it works. We craft cohesive identities that build recognition, credibility, and trust, so your business attracts the right audience and stands out in the right spaces.
We work with intention. No random social posts, no surface-level tweaks. Every move is made with strategy behind it, positioning your brand for growth, consistency, and maximum impact.
We build brands that last. We’re not interested in short-term hype. We focus on long-term brand positioning, so your business isn’t just visible today - it’s respected, influential, and thriving well into the future.
We treat your brand like it’s our own. Because it is. If your brand doesn’t look good, neither do we. That means we’re fully invested in your success
Branding is what people believe about you. Let’s make sure they’re getting the right message.
Our
Why
Branding shapes perception. It defines how a business is seen, understood, and remembered. Yet too many businesses with credibility, expertise, and ambition struggle with branding that doesn’t reflect the level they’ve reached.
Kirsti and Amanda saw it first-hand: businesses doing exceptional work but held back by branding that lacked strategy, weight, and presence.
It was more than missing a polished look. They were missing a brand that worked for them, one that positioned them for influence, authority, and long-term success.
So they built an agency that does branding differently.
Meet the Minds Behind RubyOnyx
Kirsti
THE STRATEGIST
A brand without strategy is just a name with a logo.
Kirsti makes sure every brand she works with is built for influence, designed for longevity, and positioned with precision.
Kirsti’s work with leading brands like Telstra, American Express, Intel, Lexmark, Vodafone, and MPower focused on executing strategic goals through marketing automation. By refining workflows and improving campaign performance, she helped drive efficiency while aligning every initiative with the companies’ long-term growth.
Kirsti is driven by strategy, guided by data, and obsessed with results. She knows that branding isn’t just about visibility, it’s about credibility. Every element, from messaging to visuals to positioning, should be working together to reinforce trust and establish dominance in the market.
Her philosophy is simple:
Marketing should be intentional, branding should carry weight, and businesses should own their space.
Amanda
THE CREATIVE CURATOR
A brand’s visual identity is its first impression, its reputation, and its legacy.
Amanda makes sure it delivers on all three.
Coming from a broadcast media and creative production background, Amanda understands how to capture attention, create emotion, and tell a brand’s story in a matter of seconds. Her expertise spans branding, design, and marketing, working with businesses that need presence, clarity, and recognition.
Amanda’s strength is in crafting brand identities that feel as powerful as the businesses behind them. She knows that great branding is about impact. From the subtle details of a colour palette to the way a brand speaks online, every piece should come together to build trust and authority.
Her creative philosophy is clear:
Branding should be bold, visuals should be strategic, and every brand deserves to be designed with purpose.
WE THINK BIG.
We don’t piece together bits of branding and hope it works. We craft cohesive identities that build recognition, credibility, and trust, so your business attracts the right audience and stands out in the right spaces.
WE WORK WITH INTENTION.
No random social posts, no surface-level tweaks. Every move is made with strategy behind it, positioning your brand for growth, consistency, and maximum impact.
WE BUILD BRANDS THAT LAST.
We’re not interested in short-term hype. We focus on long-term brand positioning, so your business isn’t just visible today - it’s respected, influential, and thriving well into the future.
WE TREAT YOUR BRAND
LIKE IT’S OUR OWN.
Because it is. If your brand doesn’t look good, neither do we. That means we’re fully invested in your success.
A brand without strategy is just a name with a logo. Kirsti makes sure every brand she works with is built for influence, designed for longevity, and positioned with precision.
Kirsti’s work with leading brands like Telstra, American Express, Intel, Lexmark, Vodafone, and MPower focused on executing strategic goals through marketing automation. By refining workflows and improving campaign performance, she helped drive efficiency while aligning every initiative with the companies’ long-term growth.
Kirsti is driven by strategy, guided by data, and obsessed with results. She knows that branding isn’t just about visibility, it’s about credibility. Every element, from messaging to visuals to positioning, should be working together to reinforce trust and establish dominance in the market.
Her philosophy is simple: marketing should be intentional, branding should carry weight, and businesses should own their space.
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Kirsti – The Strategist
A brand’s visual identity is its first impression, its reputation, and its legacy. Amanda makes sure it delivers on all three.
Coming from a broadcast media and creative production background, Amanda understands how to capture attention, create emotion, and tell a brand’s story in a matter of seconds. Her expertise spans branding, design, and marketing, working with businesses that need presence, clarity, and recognition.
Amanda’s strength is in crafting brand identities that feel as powerful as the businesses behind them. She knows that great branding is about impact. From the subtle details of a colour palette to the way a brand speaks online, every piece should come together to build trust and authority.
Her creative philosophy is clear: branding should be bold, visuals should be strategic, and every brand deserves to be designed with purpose.
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Amanda – The Creative Curator
Meet the Minds Behind RubyOnyx
Why ‘RubyOnyx’?
A ruby is bold, rare, and unmistakable, symbolising ambition, confidence, and strength.
Onyx is polished, refined, and resilient, representing strategy, depth, and presence.
Together, RubyOnyx balances bold creativity and sharp execution. Your brand should be both: a statement and a strategy. That’s what we create.
PROUD TO WORK WITH
Our Clients
Great brands aren’t built alone.
Our clients come to us because they want a branding and marketing agency, a partner, who sees the bigger picture.
Here’s what they have to say.
"RubyOnyx were absolutely brilliant to work with on our branding project. The team took the time to truly understand what we were aiming to achieve. Their designs were exceptional! Creative, thoughtful, and right on brief. Communication was seamless throughout, with regular updates and a team that was always available to answer our questions. Absolutely fantastic - we would definitely use them for our next design project."
KAREN BRYANT, SHIFT NAVIGATOR
"Rubyonyx are doing 2 of my social media accounts and are hands on with creating content in my business as well. They are about to start working on my website which I can't wait for. Kirsti and Amanda are very professional and have great communication. Highly recommend them for your business."
Nicole Hamilton, Iconix Salon
"It's always a pleasure dealing with Kirsti and Amanda at RubyOnyx. They have done a fabulous job with our website, Facebook and graphics. They have also been an integral part of the Picton ALIVE team, creating an amazing brand to promote the night time economy in Picton."
Pania Gregson, Wollondilly Business Chamber
"I recently had the pleasure of working with Kirsti & Amanda of Rubyonyx to upgrade my website, and I couldn’t be happier with the results.
From the initial consultation to the final launch, their team was professional, knowledgeable, and incredibly responsive.
They took the time to understand my vision and provided valuable insights that significantly improved the overall design and functionality of my site.
What impressed me the most was their attention to detail and commitment to delivering a high-quality product. They were always available to answer my questions and make adjustments as needed.
I highly recommend Rubyonyx to anyone looking to enhance their online presence. Their expertise and dedication truly set them apart.
Thank you, Rubyonyx, for transforming my website into a powerful tool for my business!"
Kerry Mackrill, PB Catering
"We had the absolute pleasure of working with Kirsti, Amanda and the team at RubyOnyx Marketing and Creative, and I can honestly say I was so impressed! Kirsti and Amanda were so easy to deal with, nothing was ever too much to ask or too silly a question. They supported us throughout our Website redesign every step of the way, guiding us where needed and the finished product just blew us away! Because they had listened to us and taken the time to get to know our brand, business and team, the designs they presented us with were spot on with what we were looking for first time! We have seen such a marked increase in online traffic to our site since the launch, and this is 100% down to Kirsti and Amanda's attention to detail and hard work. No amount of thanks that I can offer will ever be enough, but Thank you so very much Rubyonyx team!! I will be recommending you to anyone who will listen!"
Elisabeth Rossiter, Wollondilly Podiatry
"Kirsti and Amanda from the get go have been informative, patient and very professional. I have begun working with them to develop my brand and my brands image. I was given alot of information post my first appointment and feel like I have enough input from Rubyonyx to get started to begin pursuing my goals and aspirations for Saige N Thyme.
I look forward to working with them again to work on the next few things."
Sarahjane Ferris, Saige n Thyme
"Kirsti and Amanda provide Professional, High-end Marketing services. As a team they manage to extract your passion, vision and core values and create the message you want your customers and community to see, feel and connect with. Your individual and unique brand.
I am the Founder of Wollondilly Women in Business. RubyOnyx Marketing & Creative has just completed a huge rebrand for our organisation including a new website that is just about to be launched.
To say we are blown away is an understatement. they have truly managed to market the essence of who we are and revealed the spirit and heart of who we are and what we represent.
I use RubyOnyx for many services for my own business and they never fail to produce a 5 star service,
Highly Recommend"
Michelle Legg, Wollondilly Women in Business
"We have worked with Kirsti, Amanda and their team for over 12 months now and have found them to helpful, insightful and most importantly patient when we couldn't put into words exactly what we were looking for.
They helped guide us on our journey and steer us in a direction that we didn't realise we needed to head. I would highly recommend them to any sized business looking to grow through effective marketing."
Adrian Smith, Home Loan Hub
"Working with RubyOnyx over the past three years has had a transformative impact on our brand. From day one, they’ve been more than a supplier – they’ve become an essential partner in our growth. Their team consistently brings strategy, creativity and care to every touchpoint, ensuring our brand is always represented with intention and integrity.
What we value most is their commitment to truly understanding who we are. Every piece of work reflects a deep alignment with our brand values, and it’s clear that they genuinely have our best interests at heart. It’s rare to find an agency that blends strategic thinking with such personalised partnership – we’re grateful to have RubyOnyx in our corner."
Donna Boyd, All Property Management
"OMG guy's! Thank you so much for taking us next level, your creative and your understanding of our avatar has driven us forward with style and results. Max gratitude, thank you"
Blair Briggs, Mowbray Park Farmstay Holidays
"Toilet Partition Industries (TPI) have been working with RubyOnyx for 2 years now and the results have been fantastic for our business.
We have had photo shoots, within the company and at our finished projects, these have been used to really lift our company's brand and awareness in the social media areas.
This year we are embarking on a new marketing strategy using our website and social media that will be driven by the team at RubyOnyx.
The team at RubyOnyx is a dream to work with, they are professional and take the time to find out about your business and what you are trying to achieve.
I highly recommend RubyOnyx to any business, small, medium, or large. Let them come into your business and gain an understanding of your business, and work with you to obtain the results you need."
Mark Bush, Toilet Partition Industries
"The Blue Butterfly Institute is my soul's work. We are a not for profit empowering survivors and advocating for victims of sexual trauma. Our website and branding is the first point of contact for people who have experienced violation and hardship. I didn't think twice about approaching Amanda and Kirsti. We had many discussions about what the Institute represented for me and how we wanted people to feel when they encountered our branding. They listened with very open hearts whilst their creative inspiration started developing ideas.
I was absolutely blown away by the final products. I still cry, like now, when I remember the first time I saw it all come to life. I had a vision; RubyOnyx surpassed it. They were sensitive and so easy to deal with during our brand development and still provide expert advice and professional support. We have continued to engage them for the branding of our programs."
Tina Meyer, The Blue Butterfly Institute
"As a small, but national association, RubyOnyx helps us manage our digital presence and supports us across every one of our digital channels. They’ve done an exceptional job delivering a bold new look and helping us articulate a clearer vision for our brand. We appreciate their proactive approach and look forward to continuing our work together as we complete our refresh."
Jan Gawel, Hair & Beauty Australia