What is a brand

January creeps in slowly. You’re back at your desk, still half in holiday mode. The inbox is quiet, except for a few eager beavers who’ve already hit the ground running.

Quick wins look good in a report, but they don’t often build anything that lasts.

Branding is one of those things you don’t really notice when it’s cohesive, but absolutely notice when it’s not.

In today’s fast-paced world, brand identity is so much more than logos and colours.