How you respond to negativity can really affect your #brandidentity. We all work so hard to build our brands and just as quickly as we build them, they can also be destroyed. But how you handle the negativity is what will have the largest impact. #SocialMedia has provided a free for all when it comes to voicing opinions and sharing experiences people have with businesses and brands. Gone are the days where people ask to “speak to the manager” if they have an issue or send an