Take it from people who know . . . we work HARD on writing informative, unique content for our business so we want it to reach people!
Knowing where to post your content is just as important as knowing what to write about. The Internet really can seem like an eternal abyss of information so we want to make sure your content can be found and doesn’t end up like a mismatched sock in the washing machine – goes in, never comes out – can never be found again.
So where on earth should you post your content?
Firstly, your target audience determines which social media platform you should post on. Where do they “hang out”? Research from Sproutsocial.com in 2022 shows that despite increased competition, Facebook still remains the largest social media platform between Gen X and Boomers; Instagram holds the market for Millennials whilst Gen Z are avid users of SnapChat and TikTok.
Instagram remains the top social media platform to share business content because of its allowances to share compelling visual content, reasonably long-form posts and TikTok style reels; it has proven itself to hold it’s value in generating followers and sales and has doubled it’s usage by 2 billion users over the last 3 years.
Secondly, considering what type of content you are sharing will help you determine what sites you are showing up on.
Sproutsocial.com discovered that over the 2021/2022 period, many social media influencers jumped ship from Instagram to TikTok.
LinkedIn and Facebook remain the top platforms to share long form blogs and posts because of their sharing capabilities and abilities to form networking groups.
Reels can be shared widely over TikTok, Instagram and Facebook allowing content to reach multiple generations if needed and if you’re wanting to make fast sales on products, you’ll want to be posting links to your website via Instagram reels, which top the data for sales leads especially across the millennial market.
If this all sounds a little overwhelming, let us break each platform down for you:
INSTAGRAM DEMOGRAPHIC & USAGE
Number of monthly active users: 2 billion
Generational Reach: Millennial (31. 2%) and Gen Z (close behind at 31%)
Gender: 48.4% female and 51.8% male
Time spent per day: 29 minutes
FACEBOOK DEMOGRAPHIC & USAGE
Number of monthly active users: 2.91 billion
Largest age group: Boomers (29%)
Gender: 43% female, 57% male
Time spent per day: 33 minutes
TIKTOK DEMOGRAPHIC & USAGE
Number of monthly active users: 1 billion
Largest age group: Gen Z (25%)
Gender: 61% female, 39% male
Time spent per day: 89 minutes
TWITTER DEMOGRAPHIC & USAGE
Number of daily active users: 211 million
Largest age group: Gen Z (42%)
Gender: 38.4% female, 61.6% male
Time spent per day: 31 minutes
LINKEDIN DEMOGRAPHIC & USAGE
Number of monthly active users: 810 million
Largest age group: Millennial (58.4%)
Gender: 48% female, 52% male
SNAPCHAT DEMOGRAPHIC & USAGE
Number of monthly active users: 319 million
Largest age group: Gen Z (48%)
Gender 54.4% female, 44.6% male
Time spent per day: 25 minutes
Now, if you've already completed your target audience research, you'll know who your audience is and you'll be able to make sure your content is hitting the right channels.
And now we've helped you find your people, it’s time to write some compelling content to reach them!
We will cover that in our next blog - Writing for your Target Audience.
As always, if you need help with your social media strategy, reach out to the team at RubyOnyx by completing our Contact Form