+ ABOUT RUBYONYX
Curators of Brands.
Architects of Influence.
RubyOnyx is a branding and marketing agency for businesses whose results have outpaced how they're perceived.
Our brand strategy agency work and our digital brand management sit under one roof, run by the same team from the first strategy session through to ongoing management once the brand is live.
+ OUR APPROACH
What it means to work with brand curators
Working with us means three things stay constant, no matter what stage the project is at.
1
A brand built to be believed.
Every decision is made against what it does for the business. Before a client reads a proposal or hears a pitch, the brand has already told them what to expect.
One team, from brand strategy to digital brand management.
2
The agency that thinks about your brand is the same one that builds it, so nothing is lost between strategy and execution
Designed for the business you're becoming.
3
We build brands that keep pace as the business outgrows its own history, so the identity is never a step behind the reality.
+ THE TEAM
Meet the minds behind RubyOnyx
THE STRATEGIST
Kirsti
Kirsti's background is in marketing automation and campaign performance, built across work with Telstra, American Express, Intel, Lexmark, Vodafone and MPower. It's this discipline that shapes how our brand strategy agency approaches every account: workflows, data and long-term growth.
Outside the office, she's usually organising the next birthday party or belting out Adele. Wollondilly is home, coffee in hand most mornings (okay, that's a lie, it's every morning!).
THE CREATIVE CURATOR
Amanda
Amanda spends her days turning strategy into something people feel: the image, the tone, the story a brand tells before anyone reads a word of copy.
She came up through broadcast media and creative production, and treats design as a commercial tool first, built to earn attention and keep it.
Outside the office, she's usually curled up with a book (Wuthering Heights and Lord of the Rings are favourites), cat and coffee close by.
+ OUR STORY
Before the name,
there was a
problem.
It started with a gap both of them saw from opposite sides.
Kirsti watched big companies get brand and strategy handled by one coordinated team, and then watched small business owners get the opposite: a logo from one freelancer, a website from another, social media handled by whoever had time that week.
Amanda saw it from the creative side, taking on projects where nobody had done the strategic thinking before the design work started.
Together, they built RubyOnyx around the belief that the person thinking about where a business is headed and the person building the identity to carry it there should be in the same room.
That's still how RubyOnyx works today.
+ THE RELATIONSHIP
What happens after you say yes
A relationship that moves through three phases, shaped around your pace and the work still ahead.
Stage 1 - Discovery and alignment
We get inside the business before we touch the brand: what you do, who you serve, and where the revenue comes from. Brand strategy built on guesswork gets replaced eighteen months later. Brand strategy built on your numbers doesn't.
Stage 2 - Strategy & Build
Strategy first, then the brand and the assets that carry it, built as one connected system instead of pieces assembled separately. That's the difference between a client hesitating over your pricing and a client who was already expecting to pay it.
We stay on as the team behind the brand, providing digital brand management for as long as you need it. Every channel stays consistent, so the leads coming in are aligned and convert as such.
You won't call a vendor when something breaks. You now have a team keeping the brand consistent and commercially working, as you grow.
+ THE METHOD
The five-step method behind every RubyOnyx Brand
Every project runs on the same framework, whether it's a full rebrand or an ongoing digital brand management retainer.
01
Diagnose
We start with the numbers: where the brand is helping the business, where it's costing you leads or pricing power. No brand is touched until we know what it's up against.
02
Define
Strategy before design. We set the positioning, the message and the commercial goals the brand needs to hit, so every visual decision thereafter has something to answer to.
03
Design
The brand identity and every asset it lives in, built to the strategy. Nothing is crafted because it looks good. It's crafted because it moves something
04
Deploy
Launch across your channels simultaneously, so the brand arrives with thunder. The market meets the same business everywhere it looks.
05
Direct
We stay on, providing digital brand management as the team steering the brand forward, adjusting as the business grows. Your brand earns its investment, compounding quarter over quarter.
Where you've seen us
-
The Thriving Workplace Podcast
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DesignRush - Top 30 Branding Agencies
-
Australian Women in Business Conference
-
The Fold - Southern Highlands
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ESBWA Industry Partner
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South West Voice
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Camden Council Small Business Month Expert Panel
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Macarthur Business Showcase
Who we're for, and who we're not
We're upfront about this, because the partnerships that work best start with both sides being honest.
We're not the right fit for you if:
X You're after the cheapest option in the market
X You want a brief taken and returned with no strategic input
X You're not ready to invest in the brand like you invest in the business
We're the right branding and marketing partner for you if:
● You're already doing genuinely good work
● You need a brand that finally reflects it
● You want one team across strategy and execution, not five
Why 'RubyOnyx'?
Bold, rare, unmistakable. Ambition, confidence, strength.
Ruby
Polished, refined, resilient. Strategy, depth, presence.
Onyx
Trusted by industry leaders