The Blue Butterfly Institute
Logo & Brand Design & Development
Website Design & Development
Social Media Design & Development
Social Media Management for Launch
The Blue Butterfly Institute is my soul's work. We are a not for profit empowering survivors and advocating for victims of sexual trauma. Our website and branding is the first point of contact for people who have experienced violation and hardship. I didn't think twice about approaching Amanda and Kirsti. We had many discussions about what the Institute represented for me and how we wanted people to feel when they encountered our branding. They listened with very open hearts whilst their creative inspiration started developing ideas.
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I was absolutely blown away by the final products. I still cry, like now, when I remember the first time I saw it all come to life. I had a vision; RubyOnyx surpassed it. They were sensitive and so easy to deal with during our brand development and still provide expert advice and professional support. We have continued to engage them for the branding of our programs.
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- TINA MEYER, PRESIDENT & FOUNDER-
The Blue Butterfly Institute
About The Blue Butterfly Institute
The Blue Butterfly Institute provides a platform for connection to provide a safe pathway to personal and community empowerment and awareness.
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​The Blue Butterfly Institute is a not for profit, volunteer run, organisation operating as an online delivery model with outreach potential. They advocate for victims and survivors of sexual trauma, support them through the healing journey, and provide educational opportunities to the community on the impact of trauma on behaviour, attitudes, and beliefs.
The Outcome
This project has been one of the most satisfying projects the team has worked on. The Blue Butterfly Institute is such an important organisation and a brand that needed to be treated with respect, dignity and care. Developing a brand that holds so much emotion was a feat in itself. It needed to represent strength and empowerment but also lend itself to fragility and vulnerability.
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The institute’s tagline “create something beautiful from the darkness” was something picked up in a brand strategy meeting with Founder and President Tina Meyer. Tina was none the wiser we had paid particular attention to those words until we presented the brand concept to her, complete with the tagline. Those words were spoken by her without realising their true power and their undeniable link to purpose of the institute. It was quite a moment we shared with her and one where we realised, we had truly brought the brand to life.
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We absolutely loved everything about working with Tina to enable her dream to become a reality.
